行业周报：新房成交面积环比增长，上海“好房子”新规落地-20250928

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The new housing transaction area has increased month-on-month, and the "Good Housing" regulations in Shanghai have been implemented. The tracked 68 cities show a month-on-month increase in new housing transactions, with 20 cities also experiencing a month-on-month increase in second-hand housing transactions. The land transaction area has increased year-on-year, and the premium rate has decreased month-on-month. The issuance of domestic credit bonds has increased month-on-month. The report suggests that with various policies promoting the stabilization of the real estate market, the overall market is moving towards stabilization, although slight fluctuations in housing prices may still occur [5][63]. Summary by Sections 1. Urban Old Community Renovation Progress - The Ministry of Housing and Urban-Rural Development reported that from January to August 2025, 21,700 urban old communities were newly started, achieving 86.8% of the annual target of 25,000 [6][14]. 2. Sales Side: New Housing Transaction Area Month-on-Month Growth - In the 39th week of 2025, the transaction area of commercial residential properties in 68 cities was 2.45 million square meters, a year-on-year decrease of 22% but a month-on-month increase of 27%. The cumulative transaction area from the beginning of the year to date is 88.46 million square meters, with a year-on-year decrease of 10% [19][32]. 3. Investment Side: Land Transaction Area Year-on-Year Growth - In the 39th week of 2025, 100 major cities launched land planning with a total area of 22.71 million square meters, and the transaction area was 24.31 million square meters, a year-on-year increase of 32%. The premium rate for land transactions was 1% [41][44]. 4. Financing Side: Domestic Credit Bond Issuance Scale Month-on-Month Growth - In the 39th week of 2025, the issuance of credit bonds was 14.48 billion yuan, a year-on-year increase of 203% and a month-on-month increase of 140%. The cumulative issuance scale of credit bonds is 311.55 billion yuan, which is basically flat year-on-year [52][56]. 5. Weekly Market Review - The real estate index fell by 0.16%, underperforming the Shanghai and Shenzhen 300 index, which rose by 1.07%. The report highlights the performance of individual stocks within the real estate sector [58][61].