Investment Rating - The report maintains a cautious investment stance on the consumer sector, reflecting concerns over declining consumer confidence and a cooling job market [3]. Core Insights - The consumer confidence index has declined for two consecutive months, indicating ongoing worries about the economic outlook [1][6]. - Retail sales data shows resilience, with August retail sales reaching $732.01 billion, a year-on-year increase of 5.0% [1][6]. - Core inflation is rising, with the core CPI reaching 2.9%, the highest level in three months, driven primarily by housing costs [1][8]. - Non-farm employment growth has significantly slowed, with only 22,000 new jobs added in August, far below the expected 140,000 [1][12]. Macroeconomic Overview - The Michigan consumer confidence index for September is at 55.4, down 4.8% from August [1][6]. - August CPI rose by 0.4% month-on-month and 3.1% year-on-year, while core CPI increased by 0.3% month-on-month [1][8]. - Non-farm employment growth is at its lowest since December 2024, with the unemployment rate slightly rising to 4.3% [1][12][14]. - Consumer credit saw a moderate increase of $10.48 billion in July, indicating cautious borrowing behavior [1][19]. Industry Performance Essential Consumption - Alcohol sales in July were $6.23 billion, down 0.5% year-on-year, but the decline is slowing [2][26]. - Tobacco sales remained stable at $6.02 billion in July, with a CPI increase of 6.3% [2][31]. - Dairy product shipments reached $13.37 billion in July, showing moderate year-on-year growth [2][28]. - Beverage shipments totaled $12.05 billion in July, with a notable CPI increase of 4.6% [2][28]. Discretionary Consumption - Restaurant sales in August were $99.52 billion, up 6.5% year-on-year, indicating strong consumer demand for dining out [2][33]. - Department store sales in August were $76.78 billion, showing a year-on-year increase of 1.9% but a slight month-on-month decline [2][36]. - Apparel sales in August reached $27.18 billion, up 8.3% year-on-year, reflecting a strong rebound in clothing consumption [2][38]. Market Trends - The consumer sector shows a mixed performance, with discretionary consumption outperforming essential consumption [3][42]. - Essential consumption ETFs experienced a net outflow of $1.1 billion, indicating investor caution [3][48]. - The report highlights that the essential consumption sector is facing significant outflows, reflecting a more cautious investment sentiment [3][48].
美国消费行业8月跟踪报告：信心指数连续下滑，整体继续谨慎
Haitong Securities International·2025-09-28 23:30