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商贸零售行业跟踪周报:潮玩集合店第一品牌TOPTOY正式递交港股上市申请,附招股书拆解-20250929
Soochow Securities·2025-09-29 01:49

Investment Rating - The report maintains an "Accumulate" rating for the retail industry [1] Core Insights - TOP TOY, a subsidiary of Miniso, has officially submitted its listing application to the Hong Kong Stock Exchange, with the split expected to enhance the valuation of Miniso [4][10] - The rapid growth of the trendy toy industry has led to a doubling of TOP TOY's revenue in 2023, with a year-on-year increase of approximately 115%, and a projected revenue growth of 58.5% in the first half of 2025, reaching 1.36 billion yuan [4][10] - The Chinese trendy toy market is expected to grow from approximately 59 billion yuan in 2024 to about 213 billion yuan by 2030, with a compound annual growth rate (CAGR) of around 21% from 2025 to 2030 [28] - TOP TOY is projected to be the largest trendy toy collection store in China by 2024, leveraging its advantages in product selection, supply chain, IP operation, and franchise resources [31] - The split listing of TOP TOY is anticipated to allow different types of investors to benefit and assist Miniso in achieving a revaluation [33] Summary by Sections Weekly Industry Insights - TOP TOY's listing application was submitted on September 26, 2025, and will operate independently post-split [4][10] - The company achieved profitability in 2023, with a projected profit growth of 40% in 2024, reaching 297 million yuan [4][10] Market Performance Review - From September 22 to September 28, the Shenwan retail index decreased by 4.32%, while the Shanghai Composite Index increased by 0.21% [34][35] - Year-to-date performance shows the Shenwan retail index up by 1.91% [34][35] Company Valuation Table - The report includes a valuation table for various companies in the industry, indicating their market capitalization and projected earnings [37]