10月白电排产数据公布，8月空调内外销实际出货优于企业排产预期

Investment Rating - Industry rating: "Accumulate" (maintained) [7] Core Viewpoints - The home appliance industry is expected to see a boost in domestic demand due to the implementation of the 2025 appliance replacement policy [4] - The production data for major home appliances in October 2025 shows a total production of 29.24 million units, a year-on-year decrease of 9.9% [7] - The domestic sales of air conditioners, refrigerators, and washing machines have all experienced declines compared to the same period last year, with air conditioners down 18%, refrigerators down 5.8%, and washing machines down 1.6% [7] - The international consumer electronics fair (IFA) in Berlin showcased new products from domestic cleaning appliance companies, including multi-floor cleaning robots, indicating a shift towards more advanced technology in the industry [7] Summary by Sections Recent Industry Performance - The relative returns over the past month, three months, and twelve months are -4.18%, -7.25%, and -13.16% respectively, while absolute returns are -1.99%, 8.06%, and 15.18% [3] Production and Sales Data - In August 2025, the production of home air conditioners reached 12.881 million units, a year-on-year increase of 9.4%, while total sales were 13.023 million units, a slight decline of 1.0% [7] - Domestic sales of air conditioners increased by 1.2%, while exports decreased by 4.2% [7] Market Dynamics - The home appliance market faced pressures from high base effects and the exhaustion of national subsidy funds in certain regions, leading to a temporary adjustment in demand [7] - Major home appliance companies are responding to the subsidy cessation by promoting high-end models, pushing for a shift towards premium products [7] Investment Recommendations - The report suggests focusing on white goods companies such as Midea Group, Gree Electric Appliances, and Hisense Home Appliances, as well as black goods exporters like TCL Electronics and Hisense Visual [7]