EASYHOME(SZ:000785) Tianfeng Securities·2025-09-29 23:42Investment Rating - The investment rating for the company is "Buy" with a target price not specified [3]. Core Viewpoints - The company is accelerating its digital transformation and internationalization strategy, with significant developments in its three main initiatives: "居然设计家" (Juran Design Home), "居然智慧家" (Juran Smart Home), and "洞窝" (Dongwo) [2][3]. - The company reported a revenue of 31.3 billion yuan in Q2 2025, a decrease of 2.4% year-on-year, and a net profit of 1.2 billion yuan, down 54.0% year-on-year [1]. - For the first half of 2025, the company achieved a revenue of 64.4 billion yuan, an increase of 1.5% year-on-year, while the net profit was 3.3 billion yuan, down 45.5% year-on-year [1]. - The decline in net profit is attributed to fluctuations in the domestic economy and cyclical impacts from the real estate market, leading to increased competition in the home improvement and building materials market [1]. - The company has implemented innovative store cooperation models and improved cost control, resulting in a decrease in fixed rental costs and significant improvements in management, sales, and financial expense ratios [1]. Financial Performance Summary - In the first half of 2025, the company's leasing and franchise management business revenue was 26 billion yuan, down 19.65% year-on-year; renovation service revenue was 1 billion yuan, down 14.94% year-on-year; while product sales revenue was 36 billion yuan, up 29.49% year-on-year [1]. - The company has adjusted its profit forecast, expecting net profits of 590 million yuan, 660 million yuan, and 750 million yuan for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 30X, 27X, and 24X [3].