Investment Rating - The report maintains a "Recommended" investment rating for the company [1] Core Insights - The company has shown signs of operational improvement in its domestic business, with a notable increase in overseas market performance and the TOP TOY brand continuing to grow rapidly [6] - The company's revenue for the first half of 2025 reached 9.39 billion, representing a year-on-year increase of 21.1%, while the net profit attributable to shareholders was 0.91 billion, down 22.6% year-on-year [6] - The company is shifting its strategy from relying on external licensed IP to a dual approach of "licensing + proprietary," enhancing its brand and product margins [6] Financial Performance Summary - Total revenue projections for the company are as follows: - 2024A: 16,994 million - 2025E: 21,083 million - 2026E: 25,190 million - 2027E: 29,658 million - Year-on-year growth rates for total revenue are projected at 48.1% for 2024, 24.1% for 2025, 19.5% for 2026, and 17.7% for 2027 [2] - Net profit attributable to shareholders is projected as follows: - 2024A: 2,618 million - 2025E: 2,421 million - 2026E: 3,398 million - 2027E: 4,240 million - Year-on-year growth rates for net profit are projected at 48.0% for 2024, -7.5% for 2025, 40.3% for 2026, and 24.8% for 2027 [2] Market Position and Strategy - The company has expanded its store count in mainland China to 4,305 by the end of June 2025, with a net increase of 190 stores compared to the previous year [6] - The overseas market has also seen significant growth, with a net increase of 554 stores, bringing the total to 3,307 [6] - The TOP TOY brand has shown impressive growth, with a net increase of 98 stores globally, reaching a total of 293 [6] Valuation and Price Target - The target price for the company's stock is set at 53.82 HKD, with the current price at 43.82 HKD [2] - The company is expected to achieve a price-to-earnings ratio of 18 times for 2026, based on comparable company valuations [6]
名创优品（09896）：2025年中报点评：Q2国内同店转正，发力自有IP开启潮玩新篇章