美护商社行业周报：TOPTOY递交港股招股书，双十一预售启幕在即-20250930

Investment Rating - The report maintains an "Overweight" rating for the industry, with a focus on new consumption sectors such as beauty care, IP derivatives, and gold jewelry [5][30]. Core Insights - The report highlights a significant decline in key consumer sub-sectors, with tourism attractions, hotel catering, and general retail experiencing drops of -11.65%, -8.38%, and -4.97% respectively during the week of September 22-26, 2025 [2][16]. - The Ministry of Commerce and other departments have issued guidelines to promote digital consumption, emphasizing support for instant retail, social e-commerce, and live-streaming e-commerce [3][23]. - TOPTOY, a subsidiary of Miniso, has submitted its IPO application to the Hong Kong Stock Exchange, with revenue growth from 679 million yuan in 2022 to 1.909 billion yuan in 2024, and a 58.5% year-on-year increase in the first half of 2025 [4][26]. Summary by Sections Market Performance - For the week of September 22-26, 2025, the retail trade, social services, and beauty care sectors fell by 4.32%, 5.92%, and 2.25% respectively, ranking 29th, 31st, and 25th among 31 primary industries [14][16]. Key Industry Data and News - The report notes a 5.6% year-on-year increase in daily flight volumes in the civil aviation sector, with domestic flights up 7.9% compared to 2019 [4][23]. - The report discusses the launch of the Tmall Double 11 pre-sale on October 15, 2025, and the support for cross-border shipping and return services on 12 overseas sites [4][27]. Key Company Announcements - Juzi Holding, the controlling shareholder of Juzi Biotechnology, has increased its stake to 54.45% through a purchase of approximately 105.6 million Hong Kong dollars worth of shares [4][28]. - Proya has launched a new ruby mask product, claiming to enhance skin firmness with a unique peptide formula [3][23]. Investment Recommendations - The report recommends focusing on companies such as Proya, Juzi Biotechnology, Marubi, Runben, and others within the beauty care and new consumption sectors [5][30].