Shenwan Hongyuan Securities·2025-10-08 06:32Investment Rating - The report maintains a cautious outlook on the liquor industry, indicating a need for patience as the sector is still in a bottoming phase [5][8]. Core Insights - The overall demand for the liquor industry is expected to decline by 20-30% year-on-year during the 2025 Mid-Autumn Festival and National Day, with inventory increasing by 10-20% [5][8]. - The report highlights that the consumption scenarios, particularly banquet and gift demands, have underperformed expectations, while the business sector shows some improvement but still has a significant year-on-year gap [5][8]. - The report suggests that the stock price turning point may occur before the fundamental turning point, indicating that investors should remain patient and wait for the right opportunities [5][8]. Summary by Sections 1. Industry Perspective - The liquor industry is experiencing a downturn, with a projected demand drop of 20-30% and an increase in inventory levels [5][8]. - The report emphasizes the need for patience and suggests that high dividend yield stocks from leading companies may provide long-term value [5][8]. - Key recommendations include Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao, with a watch on Wuliangye, Jianshe, and Yingjia Gongjiu [5][8]. 2. Brand Performance - Moutai is performing the best, with expected sales decline in the single digits and stable pricing around 1780-1835 yuan [9][10]. - Wuliangye is expected to see a 15% decline in sales, with current pricing around 810-830 yuan [9][10]. - Guojiao 1573 anticipates a 20-30% sales drop, maintaining prices of 630 yuan for low-alcohol and 820-830 yuan for high-alcohol variants [9][10]. - Fenjiu is expected to see a 10-15% decline in sales, with pricing for Qinghua 20 around 330-360 yuan [10]. 3. Regional Insights - In Henan, overall sales volume dropped by 15%, with Moutai and Wuliangye showing declines of 6% and 8% respectively [11][12]. - In Jiangsu, the market is experiencing a 20% decline in sales, with Moutai maintaining stable pricing around 1800 yuan [19][20]. - The report notes that the business consumption scenario has been the most affected, with a recovery to only 70% of previous levels [18][22]. 4. Future Outlook - The report anticipates that the fourth quarter of 2025 will see stable prices, but inventory levels will need time to be digested [22][23]. - The 2026 Spring Festival is expected to face significant pressure due to high base effects from 2025, with overall performance likely to remain subdued [22][23].