Shenwan Hongyuan Securities·2025-10-08 06:38Investment Rating - The report maintains an "Overweight" rating for the real estate and property management sectors, indicating a positive outlook for quality real estate companies in core cities [5]. Core Insights - In September 2025, the decline in sales for real estate companies narrowed, with a year-on-year decrease of 10% for monthly sales and 17% for cumulative sales, showing an improvement compared to previous months [5]. - The top three companies in monthly sales for September were Poly Developments (20.5 billion), China Overseas (20.2 billion), and China Resources (17.6 billion), with several companies like Jianfa and Jinmao showing growth against the trend [5]. - The report highlights a structural differentiation in the domestic sales market, with first and second-tier cities performing better than third and fourth-tier cities, suggesting a "structurally strong and weak overall" market outlook [5]. Summary by Sections Sales Performance - In September 2025, 50 real estate companies achieved a total sales amount of 180.2 billion, with a year-on-year decrease of 10% [5]. - Cumulative sales from January to September 2025 reached 1,740.3 billion, reflecting a 17% year-on-year decline [5]. Policy Impact - The report notes that government policies aimed at stabilizing the market have begun to take effect, leading to a significant narrowing of the sales decline in Q4 2024 [5]. - Policies include increased support for quality housing and the relaxation of purchase restrictions in major cities [5]. Investment Recommendations - The report recommends focusing on quality real estate companies such as Jianfa International, Binhai Group, China Resources, and others for potential investment opportunities [5]. - It also suggests looking into undervalued commercial real estate firms and property management companies for investment [5].