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OpenAI 2025 开发者大会及 Sora2 点评：OpenAI 推出 Sora2，Apps SDK 重塑 AI 生态入口，对 AI 应用叙事有何影响？
EBSCN·2025-10-08 12:51

Investment Rating - The report maintains a "Buy" rating for the industry, indicating an expected investment return exceeding 15% over the next 6-12 months compared to market benchmarks [6]. Core Insights - OpenAI's launch of Sora2 and the Apps SDK is reshaping the AI application landscape, with a clear strategy to dominate the consumer AI traffic entry point [4]. - The rapid growth of ChatGPT, with 800 million weekly active users and a 10% month-over-month increase, highlights the platform's expanding influence [1]. - The introduction of new models like GPT-5 Pro and Sora2 enhances developers' capabilities, indicating a robust pipeline for AI application development [3]. Summary by Sections OpenAI Developments - OpenAI introduced Sora2, a next-generation video generation model, and the Apps SDK, which allows seamless integration of third-party applications within ChatGPT [1][2]. - The Apps SDK enables developers to access their data sources and create complex user interfaces directly in ChatGPT, enhancing user experience [2]. AgentKit and Codex - AgentKit simplifies AI agent development with components like Agent Builder, Connector Registry, and ChatKit, making it easier for developers to create AI workflows [3]. - Codex allows for no-code software development, expanding accessibility for users without programming skills [3]. Market Implications - The report suggests that OpenAI's strategy to integrate third-party applications will strengthen its position in the competitive AI landscape, particularly against tech giants like Google, Meta, and Microsoft [4]. - The advancements in AI video generation are expected to transition from amateur content creation to commercial applications, indicating significant potential for growth in related sectors [4]. Stock Recommendations - The report recommends focusing on specific stocks in the US market, including AppLovin, Salesforce, HubSpot, and Shopify, as well as Hong Kong stocks like Kuaishou-W and Meitu [5].