Investment Rating - The industry investment rating is "Outperform the Market" [12] Core Insights - The National Day and Mid-Autumn Festival holiday saw an increase in travel radius, with a total of 2.432 billion cross-regional trips expected, averaging 304 million trips per day, a year-on-year increase of 6.2% [7] - The outbound tourism market is thriving, with popular destinations including Japan, Thailand, Malaysia, South Korea, and Singapore, and a significant increase in bookings for less traditional destinations [6][8] - The long holiday period has driven growth in long-distance travel, with a notable increase in hotel bookings in non-first-tier cities, reflecting a shift in consumer preferences [8][9] Summary by Sections Travel Demand - The holiday period led to a significant increase in travel demand, with the average spending per trip rising by 14.6% compared to last year [7] - The number of outbound travelers is expected to exceed 2 million per day during the holiday, with a year-on-year increase of 25.8% in total outbound trips [6] Regional Tourism Growth - New transportation projects have boosted tourism in related regions, with some scenic spots experiencing search interest increases of up to 227% [9] - Cities like Shanghai and Hunan reported substantial increases in tourist numbers, with Shanghai receiving 25.485 million visitors, a 19.74% increase year-on-year [10] Investment Opportunities - The report suggests focusing on travel-related companies that are likely to benefit from the ongoing tourism boom, including OTA platforms like Trip.com and leading hotel chains [10]
国庆中秋黄金周出行半径增加,出入境游火热
Ping An Securities·2025-10-09 09:06