CENTURY HUATONG(SZ:002602) ZHESHANG SECURITIES·2025-10-09 14:06Investment Rating - The investment rating for the company is "Buy" [7] Core Insights - The company is a leading game developer specializing in SLG and classic IP, excelling in overseas game markets. Its two flagship games, "Whiteout Survival" and "Kingshot," are expected to continue exceeding expectations in terms of lifecycle and profitability, with significant revenue and profit growth anticipated [1][2] - The market perceives that the revenue from "Whiteout Survival" and "Kingshot" may peak and decline over time, but the report argues that the revenue for "Whiteout Survival" is likely to stabilize with low chances of decline, while "Kingshot" is still in its growth phase, especially with the potential from its domestic version [1][2] - The report highlights the replicability of the company's success in the "SLG+X" category, suggesting that the development and marketing experience from "Whiteout Survival" and "Kingshot" can be reused for future titles [2] Financial Performance - In the first half of 2025, the company achieved revenue of 172.07 billion yuan, a year-on-year increase of 85.5%, and a net profit of 26.56 billion yuan, up 129.33% year-on-year. The revenue growth was primarily driven by the strong performance of "Whiteout Survival" and "Kingshot" [13] - The company expects to maintain high revenue and profit contributions from "Whiteout Survival" and "Kingshot," with projected revenues of 424 billion yuan, 531 billion yuan, and 592 billion yuan for 2025, 2026, and 2027 respectively, and net profits of 61 billion yuan, 102 billion yuan, and 116 billion yuan for the same years [5][12] Market Potential - The global SLG game market is projected to exceed 20 billion USD by 2027, indicating a strong growth trajectory following a two-year adjustment period [15] - The "SLG+X" model, which integrates additional gameplay elements into SLG games, is expected to enhance user acquisition and retention, thereby increasing long-term monetization potential [19] Future Outlook - The company is set to submit a "de-listing" application after rectifying prior accounting errors, which is expected to enhance its market position [3] - The domestic version of "Kingshot" is showing promising growth, with its ranking in the app store improving significantly, indicating strong revenue potential [22][24]