Dongguan Securities·2025-10-10 08:17Investment Rating - The industry is rated as "Overweight" [30] Core Views - The report highlights that during the National Day and Mid-Autumn Festival, domestic travel reached a record high with 888 million trips and total spending of 809 billion yuan, indicating strong consumer demand [20][30] - The report notes a significant increase in hotel occupancy rates and a booming entertainment market, with attendance at sports events, music festivals, and concerts showing substantial growth [30] - The trend towards experiential travel is emphasized, suggesting that domestic travel destinations may need to adapt to meet changing consumer preferences [30] - The report anticipates more policy support for service consumption, particularly in tourism, as part of the government's focus on enhancing service sectors [30] Summary by Sections Market Review - The CITIC Consumer Services Index fell by 3.34% from September 26 to October 9, underperforming the CSI 300 Index by approximately 5.87 percentage points [8] - All sub-sectors within consumer services experienced declines, with the largest drops in tourism and hotel sectors [9] - A total of 4 companies in the industry reported positive returns, while 48 companies reported negative returns, with notable declines in companies like Caesar Travel and Kevin Education [12] Industry News - The report mentions that during the 8-day holiday, domestic travel spending reached a new high, with significant increases in long-distance and self-driving trips [20] - Jinjiang Hotels reported a 4% increase in average occupancy rates, with over 13 million guests served during the holiday period [21] - The entertainment market saw a surge, with over 3,100 performance projects and nearly 15,000 shows held, reflecting a 39.5% increase in audience attendance [24] Company Announcements - The report includes updates on various companies, such as Nanjing Tourism Group's restructuring and Kevin Education's investment in a joint venture focused on AI in education [25][29] Weekly Outlook - The report suggests focusing on companies like Jinjiang Hotels, Changbai Mountain, and Emei Mountain A, which are expected to benefit from the recovery in leisure travel [30][32]