纺织服装海外跟踪系列六十五：耐克一季度展现良好复苏势头，收入和毛利率均好于管理层指引

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [1][5]. Core Insights - The report indicates that Nike's Q1 FY2026 performance shows a strong recovery momentum, with revenue and gross margin exceeding management guidance and Bloomberg consensus expectations. The revenue for Q1 was $11.7 billion, representing a year-on-year increase of 1%, while on a constant currency basis, it declined by 1% [2][4][7]. - The report highlights that while short-term adjustments and tariff impacts persist, certain regions and product categories are showing signs of recovery. North America led the growth, while the Greater China market and Converse brand continue to face pressure [3][4][7]. Summary by Sections Performance and Guidance - FY2026 Q1 revenue and gross margin were better than management's previous guidance and Bloomberg consensus expectations. The Q2 revenue guidance is expected to decline in the low single digits. Short-term adjustments and tariff impacts are ongoing, but some regions and categories are showing recovery signs [3][4][7]. - The revenue for FY2026 Q1 was $11.7 billion, with a year-on-year increase of 1% and a constant currency decline of 1%. North America and wholesale channels drove growth, while the Greater China market and Converse brand faced ongoing pressure [2][4][7]. Regional Performance - North America showed strong performance with a revenue increase of 4% year-on-year. The Greater China region experienced a significant decline of 10%, impacted by reduced foot traffic and a highly promotional environment [4][16][17]. - The EMEA region's revenue grew by 1%, while the Asia-Pacific and Latin America regions saw a 1% increase in revenue [4][16][17]. Product and Channel Performance - The report notes that the running category performed well, with growth exceeding 20%, while classic shoe models continued to decline. Overall shoe revenue saw a reduced decline of 2%, and apparel revenue turned positive with a growth rate of 7% [9][8]. - In terms of channels, the direct-to-consumer (DTC) revenue declined by 5%, primarily due to a 12% drop in digital sales, while wholesale revenue increased by 5% [8][9]. Management Guidance - For Q2 FY2026, management expects wholesale revenue to recover modestly, while direct-to-consumer revenue is not anticipated to recover. The Greater China region and Converse brand are expected to continue exerting pressure on revenue and gross margin throughout the fiscal year [31][32]. - The gross margin is projected to decline by approximately 300 to 375 basis points, with new tariffs contributing about 175 basis points to this decline [31][33]. Investment Recommendations - The report recommends focusing on high-quality suppliers and retailers within the industry chain, particularly Shenzhou International and Huayi Group, as well as core retailer Taobo, which is expected to benefit from Nike's recovery and increased new product ratios [34].