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TOP TOY 招股书梳理报告：中国规模最大、增速最快的潮玩集合品牌，产品与渠道双轮驱动-20251010
GUOTAI HAITONG SECURITIES·2025-10-10 11:48

Investment Rating - The report assigns an "Accumulate" rating for the industry [1][57]. Core Insights - The company, as a wholly-owned subsidiary of Miniso Group, is the largest and fastest-growing trendy toy collection brand in China, actively building an IP matrix and significantly increasing the proportion of self-developed products [4][5]. - The global market for trendy toys is expected to reach $213.3 billion by 2030, with the Chinese market projected to grow from 82.5 billion yuan in 2025 to 213.3 billion yuan by 2030 [22][24]. - The company has established a diverse IP matrix through collaborations with top global IPs like Sanrio and Disney, enhancing its product offerings and consumer engagement [33][35]. Summary by Sections 1. Development History - The company began its trendy toy business in 2020 and has since established a comprehensive store network in mainland China, with plans to expand internationally by the end of 2024 [9]. 2. Industry Overview - The rise of emotional value and the expansion of IP influence are driving rapid growth in the pan-entertainment product industry, with the global market expected to grow from $44.8 billion in 2019 to $194.8 billion by 2030 [15][18]. - The trendy toy industry, characterized by high collectible value and driven by IP, is projected to grow significantly, with the Chinese market expected to reach 825 billion yuan by 2025 and 2,133 billion yuan by 2030 [22][24]. 3. Company Profile - The company is recognized as the largest and fastest-growing trendy toy collection brand in China, achieving a GMV of 2.4 billion yuan in 2024, with self-developed products contributing nearly 50% of revenue [32][33]. - Revenue has increased from 678.8 million yuan in 2022 to 1.9088 billion yuan in 2024, with a compound annual growth rate (CAGR) of 67.7% [32][47]. 4. Financial Analysis - The company's revenue grew from 678,800 yuan in 2022 to 1,908,800 yuan in 2024, with a CAGR of 67.7%, and a revenue of 1,360,200 yuan in the first half of 2025, representing a year-on-year growth of 58.5% [47][48]. - The gross margin has improved significantly, rising from 19.9% in 2022 to 32.7% in 2024, maintaining 32.4% in the first half of 2025 [47][49].