中银晨会聚焦-20251013

Core Insights - The report highlights a record high in domestic travel during the National Day and Mid-Autumn Festival holidays, with 888 million domestic trips taken, reflecting a year-on-year increase of 1.6% [6] - Despite the increase in travel volume, average spending per person has slightly decreased, indicating a trend of consumers being more cautious with their expenditures [6] - The cross-border travel market remains robust, with a significant increase in both outbound and inbound travel, suggesting a continued recovery in the tourism sector [9] Domestic Travel Performance - The total expenditure for domestic travel reached 809 billion CNY, with an average daily spending of 911.04 CNY, which is down 13% year-on-year [6] - Daily cross-regional travel reached over 300 million people, marking a historical high, with a year-on-year increase of 6.2% [6] - Popular tourist destinations saw significant visitor numbers, such as Changbai Mountain receiving 221,700 visitors and Jiuzhaigou receiving 305,700 visitors, reflecting a year-on-year increase of 24.39% [7] Trends in Tourism - There is a noticeable shift towards "deep experience travel," with long-distance and immersive travel becoming more popular, as evidenced by a 3 percentage point increase in long-distance travel orders compared to last year [8] - Events like music festivals and sports competitions are becoming key drivers in the cultural tourism market, significantly boosting local hotel bookings [8] - The report notes that the trend of "reverse tourism" is gaining traction, with tourists exploring non-traditional cities beyond major metropolitan areas [9] Cross-Border Travel Insights - During the holiday period, a total of 16.34 million people crossed borders, with an average of 2.043 million people per day, reflecting a year-on-year increase of 11.5% [9] - Outbound travel remains strong, particularly to East Asia and Southeast Asia, while European destinations are seeing a notable increase in bookings [9] - Inbound travel is also on the rise, with 751,000 foreign visitors during the holidays, of which 535,000 benefited from visa-free entry, marking increases of 19.8% and 46.8% respectively [9]