Investment Rating - The investment rating for JD Group is maintained at "Outperform the Market" [1][4][10] Core Views - JD Group is expected to report a strong revenue performance for Q3 2025, with an estimated revenue of CNY 293.9 billion, representing a year-on-year increase of 13%. This growth is primarily driven by government subsidies boosting retail revenue growth [3][5] - The Non-GAAP net profit margin is projected to decline by 4 percentage points year-on-year to 1.4% for Q3 2025, influenced by ongoing losses in the new food delivery business, although there are signs of improvement in user experience (UE) [3][6] - The company is adjusting its revenue forecasts for 2025-2027 to CNY 1,334.8 billion, CNY 1,419.7 billion, and CNY 1,488.2 billion respectively, with a slight increase in net profit forecasts for the same period [4][10] Revenue Performance - Q3 2025 revenue is expected to be CNY 293.9 billion, up 13% year-on-year, with JD Retail revenue growth anticipated at 11%. The growth in the electronics category is expected to be in the high single digits, while daily necessities are projected to grow in double digits [3][5] - The food delivery business is expected to see a significant revenue increase of 230% in Q3 2025, benefiting from seasonal demand [3][5] Operational Insights - The estimated GMV growth for JD in Q3 2025 is around 15%, with market share continuing to recover, largely driven by the "old-for-new" subsidy program in the electronics category [3][5] - Active purchasing users and purchase frequency in e-commerce are showing strong growth, with 40% of new food delivery users converting to main site users by July [3][5] Profitability Analysis - The Non-GAAP net profit margin is expected to be 1.4% for Q3 2025, down 3.6 percentage points year-on-year. However, JD Retail's operating profit margin is projected to improve by 0.3 percentage points due to enhanced supply chain efficiency and increased commission and advertising revenue [6][10] - The losses from the new food delivery business are impacting overall profitability, but improvements in delivery efficiency and targeted subsidies are helping to reduce these losses [6]
京东集团-SW(09618):2025Q3前瞻:电商业务表现亮眼,外卖新业务UE持续改善