国信证券晨会纪要-20251017

Group 1: Macro and Strategy - In September, China's new social financing reached 3.53 trillion yuan, exceeding expectations of 3.27 trillion yuan, while new RMB loans amounted to 1.29 trillion yuan, slightly below the expected 1.39 trillion yuan. M2 growth year-on-year was 8.4%, close to the expected 8.5% [7][8] - The financial data indicates a trend of "total pressure, structural optimization," with social financing growth slowing to 8.7%, reflecting weak overall financing demand. However, there are signs of improvement in corporate credit structure and a slight increase in household medium to long-term loans [7][8] - The increase in deposits in September was 2.21 trillion yuan, with M2 growth rate declining to 8.4%. The structure shows an increase in household and corporate deposits, while fiscal and non-bank deposits decreased significantly [9] Group 2: Industry and Company - The e-commerce industry is currently focusing on two main themes: reducing competition pressure and enhancing efficiency for small and medium-sized merchants. Platforms are adjusting their monetization strategies, with Pinduoduo showing the most significant decline in monetization rate [12][13] - The upcoming Double 11 shopping festival is expected to see a reduction in investment from platforms, leading to a divergence in GMV performance. Taobao's market share is projected to decline slightly, while JD, Pinduoduo, and Kuaishou are expected to gain [12][13] - The media sector showed a 4.96% increase in September, outperforming the CSI 300 index by 1.76 percentage points. Key stocks like Giant Network and Mango Super Media performed well, while others like Youzu Network saw declines [14][15] - The gaming market's revenue in August saw a slight month-on-month increase of 0.6%, with 145 domestic games and 11 imported games approved in September. The market is expected to benefit from new product cycles and AI applications [14][15] - The film and television sector experienced a decline in box office revenue during the National Day holiday, primarily due to a lack of compelling new releases. However, the overall ticket sales in September increased by 82.8% year-on-year [15][16] - Investment recommendations include focusing on companies with strong AI capabilities and those benefiting from new product cycles in the gaming sector, such as Kae Ying Network and 37 Interactive Entertainment [17]