Guoxin Securities·2025-10-17 06:11Investment Rating - The investment rating for Tencent Holdings is "Outperform the Market" (maintained) [2][26]. Core Views - Tencent is expected to achieve revenue of 1888 billion yuan in Q3 2025, representing a year-on-year growth of 13%. The growth is driven by the release of advertising inventory and AI in the advertising sector, strong performance in gaming, and double-digit growth in the fintech business [4][8]. - The report highlights the strong performance of the game "Delta Force," with expectations of continued growth in both domestic and overseas markets. The marketing services segment is also projected to grow rapidly, benefiting from AI enhancements and increased advertising opportunities [5][21]. - The fintech and enterprise services segment is expected to grow by 10%, primarily driven by payment services and the expansion of e-commerce commissions through WeChat [21][23]. Summary by Sections Revenue Forecast - For Q3 2025, Tencent's total revenue is projected to be 1888 billion yuan, with a breakdown of: - Gaming revenue at 603 billion yuan, up 16% year-on-year - Marketing services revenue at 357 billion yuan, up 19% year-on-year - Fintech and enterprise services revenue at 584 billion yuan, up 10% year-on-year [4][5][21]. Profitability Metrics - Non-IFRS operating profit is expected to reach 735 billion yuan, a 20% increase year-on-year, with a net profit of 667 billion yuan, reflecting a 12% growth. The Non-IFRS net profit margin is projected at 35.4% [4][8][29]. Business Segment Performance - Gaming: The gaming segment is expected to see a 16% increase in revenue, driven by the success of "Delta Force" and stable growth from existing titles like "Honor of Kings" and "Peacekeeper Elite" [4][19]. - Marketing Services: The marketing services segment is anticipated to grow by 19%, supported by AI-driven enhancements and increased advertising opportunities across platforms like WeChat [5][16]. - Fintech and Enterprise Services: This segment is projected to grow by 10%, with significant contributions from payment services and the expansion of WeChat's e-commerce capabilities [21][23]. Long-term Outlook - The report suggests that Tencent has substantial long-term growth potential, particularly in areas like WeChat e-commerce and AI integration, which are not fully reflected in current profit forecasts. The expected adjusted net profits for 2025-2027 are 2593 billion yuan, 2979 billion yuan, and 3374 billion yuan, respectively, with a slight upward adjustment of 1% for each year [23][26].