饮酒思源系列（二十三）：海外酒饮品类格局演变深度解析

Investment Rating - The report maintains a "Positive" investment rating for the food, beverage, and tobacco industry [12]. Core Insights - The evolution of the alcoholic beverage landscape in Japan, the UK, and the US reveals that diversification of categories is inevitable as the economy and industry mature, leading to reduced volatility and a "barbell" structure [4][9]. - Technological and innovative changes drive significant shifts over 20-year cycles, while policy influences changes over 10-year cycles. Cultural and generational shifts are long-term internal variables, with economic fluctuations acting as accelerators and catalysts for trends [4][9]. - Long-term trends in drinking habits, such as the rise of spirits and small-scale specialty products, are influenced by generational changes and female consumption patterns [4][9]. Summary by Sections Japan - The Japanese alcoholic beverage market has undergone significant changes driven by technological advancements and long-term policy interventions, with economic fluctuations and generational changes shaping drinking trends [7][21]. - The historical analysis indicates that traditional sake has faced challenges due to taxation, brewing technology, and changing consumption trends, leading to a strategic shift towards balancing mass-market appeal with high-end quality [27][29]. United Kingdom - The UK's alcoholic beverage landscape has evolved through various phases, with early changes driven by policy and later by innovation and cultural integration, particularly in the case of Scotch whisky [39][41]. - Post-war economic recovery led to increased consumer spending power, resulting in a diversification of drinking preferences and the introduction of foreign beverages [39][41]. United States - The US market has experienced cyclical fluctuations influenced by both supply and demand dynamics, with a relatively open market environment fostering continuous structural changes [8][9]. - The post-war era saw a strong cultural influence on drinking habits, with innovations in product offerings driving both premiumization and the introduction of affordable new products [8][9]. China Market Reflection - The report highlights that traditional Chinese liquor, particularly Baijiu, has successfully navigated market challenges through regional restrictions and cultural ties, with potential for future growth in international markets [10]. - Huangjiu, another traditional Chinese beverage, missed early opportunities for consumption upgrades but may find growth in high-end and youth-oriented segments as the market stabilizes [10].