SINOLINK SECURITIES·2025-10-19 08:34Investment Rating - The report provides a positive outlook on the home furnishing sector, new tobacco, and packaging industries, while indicating a stable recovery in the paper industry and light consumer goods [3][4][11]. Core Insights - The home furnishing sector shows signs of stabilization in domestic demand, with a year-on-year decrease in transaction area narrowing to -22.46% as of October 17. The external sales are boosted by strong performances on platforms like Amazon, with notable growth in GMV for several companies [4][9]. - In the new tobacco sector, there is a strong push for regulatory enforcement against illegal e-cigarettes in the U.S., which may benefit established brands. The HNB product line is expanding globally, with significant market entry planned in Italy [10][19]. - The paper and packaging industries are experiencing price adjustments due to supply-demand dynamics, with expectations for price increases in corrugated and boxboard paper. The metal packaging sector is also anticipated to see improvements in profitability due to upcoming price hikes [11][12]. Summary by Sections Home Furnishing Sector - Domestic sales are stabilizing, with transaction areas showing a reduced decline. External sales are recovering, particularly in the U.S. market, aided by a favorable exchange rate and potential interest rate cuts [4][9]. - Key companies to watch include 欧派家居, 索菲亚, and 顾家家居, which are expected to have high earnings growth and dividend support [4][9]. New Tobacco - Regulatory support for legal brands is strengthening in the U.S., with 80% of voters favoring stricter enforcement against illegal e-cigarettes. The HNB product line is set to expand in major markets [10][19]. - Recommended companies include 思摩尔国际 and 中烟香港, which are positioned well for growth [10]. Paper and Packaging - Prices for various paper products are expected to rise due to supply constraints and increased demand. The metal packaging sector is also poised for profitability improvements with anticipated price hikes [11][12]. - Key players include 裕同科技 and 太阳纸业, which are expected to perform well in the upcoming quarters [11]. Light Consumer Goods and Trendy Toys - The light consumer goods sector is gearing up for a busy Q4 with the Double Eleven shopping festival, focusing on brand penetration and product innovation [15][16]. - The trendy toy market is seeing strong performance from leading brands, with new product launches and collaborations enhancing market presence [16][18].