Guoxin Securities·2025-10-19 13:57Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [2][6] Core Viewpoints - The company reported a 4.1% year-on-year increase in overall retail value for the period from July to September 2025, marking a recovery from a 1.9% decline in the previous quarter. Same-store sales turned positive across all markets, with a 7.6% increase in mainland China and an 8.6% increase in franchise stores. Hong Kong and Macau saw a 6.2% increase in same-store sales, with Macau leading at 17.3% [3][5] - The sales structure showed strong growth in high-margin priced products, with a 43.7% year-on-year increase in retail value for priced gold products in mainland China. Jewelry inlaid, platinum, and K-gold jewelry also saw a 10% positive growth, while jadeite experienced a doubling in growth [3][5] - The company continues to optimize store efficiency, closing 296 underperforming stores, resulting in a total of 6,041 stores at the end of the quarter. The company opened one new image store in Beijing, bringing the total to eight [3][5] Summary by Sections Retail Performance - The company achieved a comprehensive recovery in same-store sales, with mainland China direct stores growing by 7.6% (9.9% excluding watch business) and franchise stores by 8.6%. Hong Kong's same-store sales grew by 3.2%, while Macau's grew by 17.3% [3][5] Product Sales Structure - High-margin priced products continued to perform strongly, with a 43.7% increase in retail value for priced gold products in mainland China. Other categories like jewelry inlaid, platinum, and K-gold jewelry saw a 10% growth, and jadeite sales doubled [3][5] Store Optimization - The company is focused on enhancing store efficiency, having closed 296 low-performing stores, resulting in a total of 6,041 stores. Additionally, the company opened one new image store in Beijing, increasing the total to eight [3][5] Future Outlook - The company is expected to benefit from the rising demand for gold jewelry driven by value preservation and the growing trend of self-consumption among younger consumers. The company plans to invest further in research and design, enhance the layout of high-margin priced products, and optimize store structures to boost sales [4][9] - The forecast for the company's net profit for the fiscal years 2026-2028 has been raised to HKD 77.85 billion, 87.11 billion, and 95.43 billion respectively, with corresponding P/E ratios of 20.9, 18.7, and 17.1 [4][9]