Investment Rating - The report assigns an "A" rating for buying the stocks of New Town Holdings (601155), Greentown China (03900), and China Jinmao (00817) with target prices of 18, 11.7, and 2.1 respectively [6]. Core Insights - The real estate market shows signs of stabilization with a year-on-year increase in transactions during the National Day holiday, marking the first positive growth since 2020. The total number of transactions in 30 major cities reached 4,304 units, up 1.7% year-on-year [1][13]. - There is a clear market differentiation, with first-tier and third-tier cities performing well, showing transaction increases of 18.3% and 24.0% respectively, while second-tier cities saw a decline of 25.9% [1][16]. - The report suggests a more optimistic outlook for the fourth quarter, driven by increased supply in core cities and recovering demand in non-core cities, indicating a potential sales growth [12][30]. Summary by Sections 1. National Day Holiday Market Performance - The real estate market during the 2025 National Day holiday showed a slight improvement compared to 2024, with 4,304 transactions recorded, the first year-on-year increase since 2020 [1][13]. - First-tier cities recorded 1,492 transactions, a growth of 18.3% from 2024, while third-tier cities saw 1,514 transactions, up 24.0%. In contrast, second-tier cities experienced a decline to 1,298 transactions, down 25.9% [16][19]. 2. High-frequency Data and Market Heat - High-frequency data has limitations in accurately reflecting the real estate market's heat due to statistical discrepancies and data quality issues. Daily transaction data tends to be lower during holidays [22][23]. - New housing supply and the number of viewings for second-hand homes provide better insights into market demand and developer sentiment. In September, the approved pre-sale area for new homes reached 705 million square meters, the highest monthly figure for 2025 [2][26]. 3. Outlook for the Fourth Quarter - The report anticipates a recovery in new home sales driven by strong land acquisition by leading developers and the introduction of quality projects in core cities. Non-core cities are expected to benefit from price adjustments and lower mortgage rates, enhancing rental yield advantages [3][30]. - Key companies to watch include those reversing difficulties like Gemdale Corporation and New Town Holdings, as well as leading firms maintaining land acquisition strength such as Greentown China and China Jinmao [3][12].