纺织服装社零数据点评：9月国内社零同比增长3.0%，化妆品单月增速环比提升

Investment Rating - The report maintains an investment rating of "Synchronize with the market" for the textile and apparel industry [2][7]. Core Viewpoints - The textile and apparel industry has shown marginal improvement in retail sales growth, with a cumulative year-on-year growth of 3.1% from January to September 2025. The sports and entertainment products segment has experienced faster growth, with a cumulative year-on-year increase of 19.6% during the same period [7]. - In September 2025, the retail sales of textiles and apparel increased by 4.7% year-on-year, reflecting a 1.6 percentage point improvement from the previous month [6][7]. - The report highlights the performance of key companies in the industry, such as 361 Degrees and Xtep International, noting their healthy growth and market strategies [7]. Summary by Sections Retail Sales Performance - In September 2025, the total retail sales in China reached 4.20 trillion yuan, with a year-on-year growth of 3.0%, slightly below market expectations [4]. - From January to September 2025, the total retail sales amounted to 36.59 trillion yuan, with a year-on-year growth of 4.5% [4]. Online and Offline Channels - Online channels continue to outperform the overall retail market, with a year-on-year growth of 6.5% in physical goods online retail sales from January to September 2025 [5]. - Offline retail formats such as convenience stores and supermarkets showed stable performance, with year-on-year growth rates of 6.4% and 4.4%, respectively [5]. Cosmetics and Jewelry - The cosmetics sector saw a year-on-year growth of 8.6% in September 2025, while gold and silver jewelry retail sales grew by 9.7% [6]. - The average closing price of gold increased by 43.0% year-on-year, which has temporarily suppressed terminal demand for gold jewelry [6]. Investment Recommendations - The report recommends continuing to invest in 361 Degrees and suggests paying attention to Xtep International, Anta Sports, and other companies in the sector [7]. - For the textile manufacturing segment, companies like Yuyuan Group and Shenzhou International are highlighted for their stable performance and low valuations [8]. Retail Sector Insights - The report continues to recommend Miniso, noting its positive same-store sales growth and strong performance in new store openings [9]. - Yonghui Supermarket is also highlighted for its strategic adjustments and product offerings, which have led to significant increases in customer traffic and profitability [9].