新消费行业周报：25年前三季度金银珠宝社零同增11.5%，关注双十一销售表现-20251021

Investment Rating - The industry investment rating is "Overweight" (maintained) [1] Core Viewpoints - The demand for gold and jewelry is expected to continue growing due to the long-term investment advantages of gold, rising gold prices driven by Federal Reserve interest rate cut expectations, and trade tensions [2] - The retail sales of gold and jewelry in the first three quarters of 2025 increased by 11.5% year-on-year, with a focus on the sales performance during the Double Eleven shopping festival [2] - The sports and outdoor industry is seen as a significant contributor to economic growth, with sustained consumer activity in sports apparel expected [4] - The beauty and personal care sector is recommended to focus on four main lines: essential self-care, domestic product substitution, technological advantages, and channel evolution [10] Summary by Relevant Sections Gold and Jewelry - Retail sales for gold and jewelry reached 276.8 billion yuan in the first nine months of 2025, up 11.5% year-on-year, with September sales at 29.3 billion yuan, a 9.7% increase [2] - The London spot gold price hit a historical high of $4,380.79 per ounce on October 17, 2025, with a year-to-date increase of nearly 65% [2] - Recommended companies include Lao Pu Gold, Lao Feng Xiang, and Chao Hong Ji [11] Trendy Toys - The trendy toy industry is experiencing rapid growth, driven by Generation Z and products like blind boxes that meet deep emotional needs [3] - MINISO LAND, a strategic store format by MINISO, opened its first two locations in Wuhan, enhancing its IP strategy and targeting young consumers [3] - Recommended companies include Pop Mart, Blokus, TOPTOY, and Lezi Tianceng [11] Sports and Outdoor - The retail sales of clothing, shoes, and textiles reached 1.06 trillion yuan in the first nine months of 2025, with a year-on-year increase of 3.1% [4] - The sports apparel sector is expected to maintain high demand due to government support for the sports industry [4] - Recommended companies include Anta, Li Ning, 361 Degrees, and Bosideng [11] Beauty and Personal Care - Retail sales of cosmetics reached 328.8 billion yuan in the first nine months of 2025, with a year-on-year increase of 3.9% [10] - The growth rate for cosmetics in September was 8.6%, indicating strong consumer interest [10] - Recommended companies include L'Oréal, Mao Ge Ping, Jin Bo Biological, Runben Co., and Bai Ya Co. [11]