EBSCN·2025-10-22 08:52Investment Rating - The industry is rated as "Add" [6] Core Insights - In the first nine months of 2025, the transaction area of residential land in 100 cities decreased by 6% year-on-year, while the average transaction floor price increased by 17% [1] - The overall premium rate for residential land transactions in 30 core cities is 11% [4] - The top three companies in terms of newly added land reserve value are China Overseas Land & Investment (112.4 billion), China Merchants Shekou (94.1 billion), and Greentown China (63.2 billion) [2][90] Summary by Sections 1. Supply and Demand of Land/Residential Land in 100 Cities - In the first nine months of 2025, the supply of land area in 100 cities decreased by 11.9% year-on-year, while the transaction area decreased by 7.2% [11] - The supply of residential land area in 100 cities decreased by 16.5% year-on-year, with a transaction area decrease of 6.2% [20] 2. Transaction Prices of Land/Residential Land - The average transaction floor price of residential land in 100 cities increased by 17.1% year-on-year, reaching 6,847 yuan per square meter [55] - The average transaction floor price in first-tier cities was 41,137 yuan per square meter, up 42% year-on-year [66] 3. Top 50 Real Estate Companies' Land Acquisition - The top 50 real estate companies saw a 63.9% year-on-year increase in newly added land reserve value, totaling 847.6 billion in the first nine months of 2025 [82] - The newly added land reserve area for the top 50 companies increased by 5.5% year-on-year [87] 4. Transaction Situation of Residential Land in 30 Core Cities - In September 2025, the transaction area of residential land in the 30 core cities increased by 16% year-on-year, with a total transaction price of 1,358 billion [96] - The total transaction area for the first nine months was 7,430 million square meters, accounting for 48.1% of the total transaction area in 100 cities [104] 5. Investment Recommendations - Focus on companies with strong brand reputation and sales performance in core cities, such as Poly Developments, China Merchants Shekou, and China Jinmao [118] - Look for companies with rich existing resources and operational brand competitiveness, such as China Resources Land and Shanghai Lingang [118] - Consider the long-term development potential of property services, recommending companies like China Merchants Jiyu and China Resources Vientiane Life [118]