中国企业出海进入市场的实践：共赢思维是开拓市场的钥匙

Group 1: Mergers and Acquisitions - After the 2008 financial crisis, Chinese companies injected cash flow into struggling enterprises in developed countries through mergers and acquisitions, leading to a first wave of acquisitions[3] - From 2015 to 2018, overseas mergers and acquisitions peaked, with companies leveraging these to transform and quickly acquire core technologies[3] - By February 2023, state-owned enterprises had undertaken over 200 major overseas infrastructure projects, enhancing local livelihoods and infrastructure[14] Group 2: Joint Ventures and Local Partnerships - Companies prioritize partnerships that align with local government policies and economic expectations, as seen with SAIC's MG in India, where local partners hold 51% but SAIC retains 53% voting rights[3][51] - Successful overseas ventures require understanding local regulations and building capable local teams, as demonstrated by Chinese new energy vehicle companies collaborating with local educational institutions in Thailand[62] Group 3: Risks and Challenges - Key risks include uncertainties in overseas policies and compliance, market perception biases, exchange rate fluctuations, and supply chain vulnerabilities[5][65] - The geopolitical landscape has intensified risks associated with cross-border mergers, leading to a decline in Chinese companies' overseas acquisition amounts post-2018[40] Group 4: Market Entry Strategies - Companies can choose from various market entry strategies, including greenfield investments, brownfield acquisitions, or joint ventures, each with distinct cost, resource, and risk profiles[16][17] - The principle of "altruism and win-win" underpins the strategies of mergers, joint ventures, and local manufacturing, contrasting with the common perception of a purely transactional approach[4][10]