Shanxi Securities·2025-10-23 04:56Investment Rating - The report maintains a "Buy-A" rating for Bosideng (03998.HK) [1][7] Core Insights - Bosideng has appointed renowned British fashion designer KIM JONES as the creative director for its high-end urban line AREAL, aiming to redefine the concept of business down jackets [2][4] - The AREAL series targets the high-end business fashion sector, featuring transformable layering designs and high-quality materials, with prices ranging from 2399 to 3999 yuan [4] - The company continues to focus on product innovation and optimizing store operations, with a strong emphasis on seasonal sales and rapid response to market demand [5][6] Financial Performance and Projections - The company is expected to achieve net profits of 3.93 billion, 4.38 billion, and 4.79 billion yuan for the fiscal years 2026, 2027, and 2028 respectively, with corresponding P/E ratios of 13.2, 11.9, and 10.9 [7] - Projected revenue for the fiscal years 2024 to 2028 shows a steady increase from 23.21 billion yuan in 2024 to 34.11 billion yuan in 2028, with year-on-year growth rates of 38.4%, 11.6%, 10.1%, 9.9%, and 8.9% respectively [9][11] - The gross margin is expected to stabilize around 57.6% to 57.8% over the next five years, while the net profit margin is projected to improve slightly from 13.2% in 2024 to 14.0% in 2028 [9][11]