中国企业出海适应当地市场的实践：因地制宜，行稳致远

Demand Side Adaptation - Technical products must obtain core certifications and optimize functionalities based on local infrastructure and user habits[3] - Consumer products should prioritize cultural resonance, creating products that align with local aesthetic preferences rather than merely expanding sales channels[3] Supply Side Considerations - Companies must balance cost and compliance, addressing not only visible challenges like exchange rates and logistics but also the critical details of overseas policy compliance[3] - The new EU battery carbon footprint regulations present significant challenges for Chinese battery manufacturers entering the European market[3][24] Market Entry Strategy - Successful overseas expansion requires moving beyond "copy-paste" strategies to develop localized business models across compliance, supply chains, sales channels, and cultural integration[10] - Companies should focus on building efficient and stable local operational systems to meet both rigid and flexible market demands[11] Risk Factors - Uncertainties in overseas policies and compliance can hinder the pace and depth of market entry, potentially impacting performance[5] - Exchange rate fluctuations may lead to currency losses, affecting overall profitability[37] Case Studies - Transsion Holdings tailored its products for the African market by developing features like skin tone imaging technology and local language voice recognition systems[13] - Pop Mart's overseas strategy involves integrating its IP with local narratives and establishing flagship stores in major cities to enhance brand presence[18]