泡泡玛特(09992):25Q3 超预期增长,欧美地区加速破圈
Dongxing Securities·2025-10-23 08:04

Investment Rating - The report maintains a "Recommended" rating for the company [5][3]. Core Insights - The company reported a significant revenue growth of 245%-250% year-on-year for Q3 2025, with domestic revenue increasing by 185%-190% and overseas revenue by 365%-370% [1][2]. - The domestic market has seen a breakthrough in supply bottlenecks, leading to a 130%-135% growth in offline channels and a 300%-305% growth in online channels for Q3 2025 [1]. - The overseas market continues to experience explosive growth, particularly in the Americas with a staggering 1265%-1270% increase and Europe with a 735%-740% increase [2]. Summary by Sections Domestic Performance - The domestic business accelerated growth due to replenishment and the launch of a pre-sale model, filling unmet consumer demand [1]. - The company has maintained over double-digit growth in offline channels, while online growth has surged, reflecting strong consumer recognition of the products [1]. International Expansion - The overseas business, particularly in the Americas and Europe, has shown remarkable growth, with strategies such as localizing IP and enhancing online presence contributing to brand influence [2]. - The company anticipates continued growth in Q4, especially during the holiday season, with new product launches expected to drive global growth [2]. Financial Projections - The company is projected to achieve net profits of 138.7 billion, 190.6 billion, and 245.4 billion RMB for the years 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 24.8, 18.1, and 14.0 [3][4]. - Revenue is expected to reach 39.6 billion RMB in 2025, with a growth rate of 203.91% [4]. Company Overview - The company, founded in 2010, is the largest trendy toy company in China, focusing on IP as the core of its business [6]. - It has established an integrated platform covering the entire trendy toy industry chain, including artist discovery, IP operation, consumer engagement, and cultural promotion [6].