视源股份(002841):全栈演进,AI教育智能化与多元场景的价值重估

Investment Rating - The report initiates coverage with a "Buy" rating for the company [5] Core Viewpoints - The company has successfully transitioned from product to platform in its AI education solutions, achieving a 45.3% market share in domestic interactive smart panels in the education sector, maintaining its industry leadership for 13 consecutive years [3][4] - The AI-enabled products are driving structural upgrades in the B-end product offerings, enhancing teacher efficiency and personalized teaching capabilities [3] - The overseas business has shown significant growth, with revenue reaching 5.699 billion yuan in 2024, a year-on-year increase of 22.23% [4] - The company is entering the robotics sector with the launch of the MAXHUB X7 industrial-grade quadruped robot, indicating potential for high margins and strong scene adaptability [5] Summary by Sections Company Overview - The company, established in December 2005, focuses on smart interactive displays and AI technology, evolving from LCD display control boards to a comprehensive provider of smart electronic solutions [13] - It operates under several well-known brands, including Seewo for education and MAXHUB for enterprise services [13] AI Education - The AI education sector is experiencing rapid expansion, with a significant shift towards integrated smart ecosystems in educational settings [40] - The market for interactive hardware in education has reached a 72% share, indicating strong demand for AI-integrated solutions [40] - The company’s Seewo brand has a robust presence, covering over 2.8 million classrooms and serving approximately 10 million teachers [14] Company Highlights - The core component business remains a stable revenue pillar, with a market-leading position in LCD display control boards, achieving a global market share of approximately 32.72% [71] - The overseas business is expanding rapidly, with significant growth in regions like Southeast Asia and India, supported by local partnerships and government initiatives [75][78] - The company is actively investing in R&D, with a budget of 1.54 billion yuan in 2024, representing 6.88% of its revenue, ensuring a competitive edge in technology [72]