GOLDEN SUN SECURITIES·2025-10-23 13:24Investment Rating - The report maintains a "Buy" rating for Bosideng (03998.HK) [6] Core Views - The company is expected to achieve high-quality growth in the full fiscal year, driven by product innovation and a strong sales performance in the down jacket segment [3][4] - The company has successfully upgraded its product offerings and improved channel management, which is anticipated to enhance sales during the peak season [2][4] Summary by Sections Sales Performance - The sales season for down jackets has begun with recent temperature drops in North China, East China, and South China, leading to increased consumer demand for autumn and winter apparel [1] - The company has launched several innovative product lines, including high-end urban lines and outdoor jackets, which are expected to gain market recognition and drive revenue growth [1] Channel Management - The company has focused on refining its store operations, resulting in a net increase of 100 direct stores and 153 franchise stores by the end of FY2025, totaling 1,236 and 2,234 stores respectively [2] - Online sales are projected to account for over 30% of total sales in FY2025, indicating a significant growth channel for brand building and member marketing [2] Financial Projections - For FY2026, the company anticipates a revenue growth of approximately 10% and a net profit growth rate expected to exceed revenue growth [3] - The report estimates that the company's revenue for FY2026 will reach approximately 28.54 billion RMB, with a net profit of around 3.90 billion RMB [5] Operational Efficiency - The company maintains a low initial order ratio, with less than 40% of orders being first-time orders, allowing for flexible inventory management and quick replenishment [4] - The inventory turnover days increased by 3 days to 118 days, with a year-end inventory value rising by 24% to 39.5 billion RMB, indicating proactive inventory management [4] Investment Outlook - The report projects net profits for FY2026 to FY2028 at 3.90 billion, 4.39 billion, and 4.95 billion RMB respectively, with a corresponding P/E ratio of 13 times for FY2026 [4][5]