Hotata(SH:603848) HUAXI Securities·2025-10-24 13:33Investment Rating - The investment rating for the company is "Buy" [1][7] Core Insights - The company has shown a significant recovery in Q3 performance, attributed to internal reforms and improved industry price competition. The profit performance is bolstered by product structure upgrades and enhanced cost control [2][4] - The company maintains its leading position in the smart drying rack market, leveraging a comprehensive sales model that integrates online and offline channels, and focusing on smart home product promotion [3][5] - Despite a decline in overall gross margin for the first three quarters, Q3 saw an increase in gross margin and net margin, indicating improved efficiency and rational competition in the industry [4][6] Financial Summary - For the first three quarters, the company achieved revenue of 1.059 billion yuan, a year-on-year decrease of 0.91%, and a net profit of 143 million yuan, down 24.79% year-on-year. However, Q3 alone showed a revenue of 382 million yuan, up 7.27% year-on-year, and a net profit of 57 million yuan, up 21.67% year-on-year [2][9] - The projected revenue for 2025-2027 is 1.599 billion, 1.774 billion, and 1.970 billion yuan respectively, with corresponding EPS of 0.56, 0.63, and 0.71 yuan [6][9] - The company’s gross margin is expected to decline slightly from 48.0% in 2024 to 46.7% in 2027, while net profit margin is projected to improve gradually [9][11]