蒙娜丽莎（002918）：需求压力仍在，盈利持续改善

Investment Rating - The report maintains a "Buy" rating for the company [6]. Core Views - The company is experiencing demand pressure, but profitability is showing continuous improvement. The revenue for the first three quarters of 2025 is 2.98 billion yuan, a year-on-year decline of 16.7%, while the net profit attributable to the parent company is 81 million yuan, down 42.7% year-on-year. In Q3 alone, revenue reached 1.06 billion yuan, a year-on-year decline of 14.2%, but net profit increased by 48.8% year-on-year [1][2]. Financial Performance Summary - Revenue and Profitability: The company's revenue from distribution channels for the first three quarters is 2.49 billion yuan, down 7.8% year-on-year, while strategic project revenue is 490 million yuan, down 44.1% year-on-year. The Q3 distribution revenue accounted for 85% of total revenue, an increase of 9.3 percentage points year-on-year [1]. - Profit Margins: The gross margin for the first three quarters is 27.1%, a decrease of 0.5 percentage points year-on-year, while the net margin is 3.2%, down 0.8 percentage points year-on-year. In Q3, the gross margin improved to 31.0%, up 2.0 percentage points year-on-year, and the net margin rose to 8.7%, an increase of 3.8 percentage points year-on-year [2]. - Cash Flow: As of the end of September, the company's receivables totaled 590 million yuan, a decrease of 42.6% year-on-year. The net operating cash flow for Q3 is 270 million yuan, a year-on-year increase of 96.2% [3]. Future Earnings Forecast - The company is expected to generate revenues of 3.98 billion yuan, 4.13 billion yuan, and 4.38 billion yuan for the years 2025, 2026, and 2027, respectively. The net profit attributable to the parent company is projected to be 112 million yuan, 146 million yuan, and 189 million yuan for the same years, indicating a compound annual growth rate of 29.9% over three years [3].