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纺织服饰周专题:9月社零公布,服装零售增速提升
GOLDEN SUN SECURITIES·2025-10-26 09:07

Investment Rating - The report maintains a "Buy" rating for several key companies in the textile and apparel industry, including Shenzhou International, Anta Sports, Li Ning, and Bosideng, among others [10][24][41]. Core Views - The textile and apparel industry is experiencing a recovery in retail sales, with clothing retail sales growing by 4.7% year-on-year in September 2025, indicating a positive trend [1][15]. - E-commerce sales in the apparel sector are outperforming offline channels, with online retail sales of physical goods reaching 915.28 billion yuan, a growth of 6.5% [2][17]. - Companies like Nike are showing signs of improvement in their fundamentals, which is expected to benefit upstream manufacturing companies [3][21]. Summary by Sections Retail Sales Performance - In September 2025, the total retail sales of consumer goods increased by 3% year-on-year, with cumulative growth of 4.5% from January to September 2025 [1][15]. - Jewelry retail sales saw a significant increase of 9.7% year-on-year in September 2025, driven by rising gold prices [1][15]. E-commerce vs. Offline Sales - For the period from January to September 2025, offline retail sales in various channels showed mixed results, with convenience stores and supermarkets growing by 6.4% and 4.4%, respectively [2][17]. - The e-commerce channel accounted for 25% of total retail sales, with food, clothing, and daily necessities growing by 15.1%, 2.8%, and 5.7%, respectively [2][17]. Company Recommendations - The report highlights several companies with strong fundamentals and growth potential, including: - Shenzhou International and Huayi Group, benefiting from Nike's improved orders [3][21]. - Anta Sports, with a PE ratio of 17 times for 2025, and Li Ning, with a PE ratio of 18 times for 2025, both showing strong operational resilience [3][22]. - Bosideng, expected to see stable revenue growth during the autumn and winter seasons [4][35]. Market Trends - The textile and apparel sector is expected to continue its recovery, with companies focusing on product innovation and channel efficiency to enhance their market positions [3][23]. - The report notes that the overall textile and apparel sector has underperformed compared to the broader market, with the textile manufacturing sector growing by 2.11% and the brand apparel sector by 1.62% [29][30].