AI漫剧：供需双轮驱动，产业爆发在即

Investment Rating - The report rates the AI comic drama industry as a high-growth sector with a clear trend towards market explosion, projecting the market size to exceed 20 billion yuan in 2025 [4]. Core Insights - The comic drama industry is expected to experience rapid growth, with supply, viewership, and likes increasing at compound monthly growth rates of 83%, 92%, and 105% respectively from April to July 2025. The total number of new works launched in the past six months reached 3,000, a staggering 603% increase [4]. - Supportive policies from short and medium video platforms, along with advancements in AIGC technology, are driving the current boom in AI comic dramas. Major companies like ByteDance, Kuaishou, Bilibili, Baidu, and Youku are implementing policies to enhance creator revenue sharing [4]. - The comic drama industry chain is becoming more complete, with a clear commercialization model. The industry has established a value chain from IP reserve to adaptation, production, and commercial operation. The profitability model is similar to short dramas, with a return on investment (ROI) of 1.8x for overall operations [4]. - Currently, male-oriented content dominates the comic drama genre, accounting for over 90% of the works. However, there is potential for diversification in content types and audience demographics in the future [4]. - Investment recommendations suggest focusing on companies with advantages in comics, web literature, animation, and short dramas, as well as those with AI technology and platform advantages [4]. Summary by Sections Section 1: Rapid Growth of Comic Drama Industry - The comic drama market is projected to grow rapidly, with expectations to exceed 20 billion yuan in 2025. The growth is driven by the maturity of the short drama model and the increasing viewership on platforms like Douyin [11][14]. Section 2: AI Comic Drama Explosion - The report highlights the dual engine growth of AI comic dramas, driven by platform policies and AIGC technology. Major platforms are rolling out supportive policies to lower content and promotional costs [34][37]. Section 3: Investment Recommendations - The report suggests that companies with strengths in comics, web literature, animation, and short dramas, as well as those with AI technology and platform advantages, are likely to benefit from the growth of AI comic dramas. Specific companies to watch include Rongxin Culture, Yuedu Group, and Kuaishou [4][63].