Investment Rating - The investment rating for the company is "Hold" with a downward adjustment [3][6]. Core Insights - The company is undergoing a transformation from a heavy asset investment model to a light asset operation model, which includes extending from a single brand to multiple brands, expanding product offerings from finished wooden doors to upstream raw materials and downstream services, and shifting sales channels from offline to online [2][3]. - Financial performance for the first three quarters of 2025 shows a significant decline, with revenue of 1.3 billion yuan, a decrease of 43% year-on-year, and a net loss attributable to the parent company of 41 million yuan [1][3]. - The company has seen growth in its franchise service channel, with revenue of 100 million yuan, an increase of 21% year-on-year, while the export channel revenue increased by 86% [1]. Financial Performance Summary - For 2025, the company is projected to have a net profit of -9.19 million yuan, with earnings per share (EPS) of -0.05 yuan [3][5]. - Revenue is expected to decline significantly in 2025 to 1.86 billion yuan, a decrease of 38.03% compared to 2024 [5][11]. - The company's EBITDA is projected to be 261.90 million yuan in 2025, reflecting a substantial drop from previous years [5][11]. Business Model Adjustments - The company is shifting its organizational structure from a vertical to a flat and matrix-style approach to enhance collaboration and operational efficiency [2]. - A mixed model of agency, direct sales, and direct partnership systems is being established to optimize pricing strategies [2].
江山欧派(603208):深化商业模式调整