BOCOM International·2025-10-27 13:37Investment Rating - The report maintains a Neutral rating for Li Ning (2331 HK) with a target price of HKD 16.28, indicating a potential downside of 7.7% from the current closing price of HKD 17.63 [2][3]. Core Insights - The sales performance in Q3 has weakened, and the recovery pace remains sluggish. The company is expected to experience a slow sales recovery in the second half of the year, with a forecast of low single-digit revenue decline [8]. - The report highlights that the online sales channels outperformed offline channels in Q3, with e-commerce showing high single-digit growth, while offline channels saw a high single-digit decline [8]. - The competitive landscape remains challenging, with increased discount pressures anticipated in Q4 due to key promotional events like Double 11 and Double 12 [8]. Financial Overview - Revenue projections for Li Ning are as follows: - 2023: RMB 27,598 million - 2024: RMB 28,676 million (growth of 3.9%) - 2025E: RMB 29,007 million (growth of 1.2%) - 2026E: RMB 30,103 million (growth of 3.8%) - 2027E: RMB 30,945 million (growth of 2.8%) [7][17]. - Net profit estimates are projected to decline from RMB 3,187 million in 2023 to RMB 2,678 million in 2025E, reflecting a decrease of 20.7% and 5.1% in subsequent years [7][17]. - The report indicates a projected PE ratio of 14 times for 2026, suggesting that the current stock price adequately reflects the sales recovery outlook [8]. Market Position - As of Q3, Li Ning had 6,132 sales points, with a net increase of 33 points from the previous quarter. The company aims to maintain its store opening targets despite the competitive pressures [8]. - The report notes that the inventory turnover ratio is relatively healthy, with a stock-to-sales ratio of 5-6 months as of Q3 [8].