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潮平两岸阔,风正一帆悬

Group 1: 2025 Real Estate Market Changes - The proportion of core cities in total sales has significantly increased, with 22 key cities accounting for 18% of national sales area and 40% of sales amount in the first three quarters of 2025 [9][13][21] - New and second-hand housing prices are diverging, with new home prices rising by 1.63% in 1-3Q2025, while second-hand home prices fell by 5.79% [18][21] - In 1-3Q2025, second-hand home sales in 27 key cities increased by approximately 9% compared to the same period in 2024, while new home sales decreased by 9% [21][33] Group 2: Long-term and 2026 Total Volume Judgments - The real estate development investment is expected to decline to 8.50 trillion yuan in 2025, a 15.3% decrease year-on-year, while commodity housing sales are projected to be 8.53 trillion yuan, down 11.8% [48][57] - The industry is in a state of significant contraction, with cumulative declines of 42.4% in development investment and 53.1% in commodity housing sales since 2021 [48][57] - The overall housing demand is expected to stabilize, with commodity housing sales area projected between 8-9 billion square meters in 2025, indicating a gradual bottoming process [57][72] Group 3: Marginal Improvements from the Bottom Up - The market concentration in the real estate sector remains low, with the top five developers accounting for only 6% of total sales area in 1-3Q2025 [87] - The net profit margin of major developers has shown signs of stabilization, with a decrease in asset impairment losses expected to clear by 2026 [99][100] - The competitive landscape is anticipated to improve, with major developers increasing their market share through strategic land acquisitions [105][113]