Huaxin Securities·2025-10-29 08:35Investment Rating - The report maintains a "Buy" investment rating for the company [9] Core Views - The company is expected to benefit from the successful launch of the iPhone 17 series, which has shown strong sales performance compared to the previous generation [6][7] - Despite a decline in revenue and net profit year-on-year, there are signs of marginal improvement in the company's performance in Q3 2025, driven by operational adjustments and a focus on quality [4][5] Financial Performance Summary - For the first three quarters of 2025, the company reported revenue of 39.375 billion yuan, a year-on-year decrease of 31.47%, and a net profit of 337 million yuan, down 35.78% [3] - In Q3 2025, the company achieved revenue of 14.005 billion yuan, a year-on-year decline of 24.75% but a quarter-on-quarter increase of 10.86% [5] - The gross profit margin for Q3 2025 was 5.30%, up 1.66 percentage points year-on-year, while the net profit margin was 1.01%, an increase of 0.25 percentage points year-on-year [5] - The company has reduced its prepaid accounts by 46.69% and inventory by 7.87% compared to the beginning of the year, indicating improved financial management [5] Market Position and Strategic Partnerships - The company maintains long-term strategic partnerships with major brands like Apple, Honor, and Samsung, positioning itself as a leading distributor in the market [8] - As of September 30, 2025, the company operated 246 Apple APR stores, the highest number in the country, and has expanded its service network for Honor and Samsung products [8] Earnings Forecast - The company is projected to generate revenues of 71.152 billion yuan, 78.267 billion yuan, and 85.312 billion yuan for the years 2025, 2026, and 2027, respectively [9][11] - The expected earnings per share (EPS) for the same years are 0.54 yuan, 0.66 yuan, and 0.71 yuan, with corresponding price-to-earnings (P/E) ratios of 23.2, 18.9, and 17.7 [9][11]