Guotou Securities·2025-10-29 12:34Investment Rating - The investment rating for Hisense Home Appliances is "Buy-A" with a target price of 29.46 CNY for the next six months [4][6]. Core Views - Hisense Home Appliances reported a steady revenue growth in Q3 2025, with total revenue reaching 715.3 billion CNY for the first three quarters, a year-on-year increase of 1.4%. The net profit attributable to shareholders was 28.1 billion CNY, up 0.7% year-on-year. In Q3 alone, revenue was 221.9 billion CNY, growing 1.2% year-on-year, while net profit was 7.4 billion CNY, down 5.4% year-on-year [1][2]. - The company is experiencing a mixed performance across different product categories, with domestic air conditioning sales boosted by national subsidies, while export sales faced challenges due to high base effects. The central air conditioning segment saw a decline in revenue due to a sluggish real estate market [2][3]. - Hisense is accelerating its overseas diversification and digital transformation to enhance production efficiency, which is expected to improve operational performance in the future [1][4]. Summary by Sections Financial Performance - In Q3 2025, Hisense's gross margin was 20.2%, an increase of 0.2 percentage points year-on-year, attributed to improved capacity utilization in overseas factories and better product mix [2]. - The net profit margin for Q3 was 3.3%, down 0.2 percentage points year-on-year, primarily due to an increase in sales expense ratio, which rose by 0.7 percentage points [3]. - Operating cash flow for Q3 was 16.6 billion CNY, a decrease of 46.6% year-on-year, mainly due to a 3.1% decline in cash received from sales [3]. Future Outlook - The company is expected to maintain a comprehensive brand layout and multi-category collaborative development, providing consumers with smart home solutions. The global competitiveness is continuously improving as the company expands its overseas market presence [4]. - EPS forecasts for 2025 to 2027 are projected at 2.46 CNY, 2.76 CNY, and 3.04 CNY respectively, with a PE valuation of 12x for 2025 [4][12].