Hotata(SH:603848) Changjiang Securities·2025-10-29 13:42Investment Rating - The investment rating for the company is "Buy" and is maintained [8] Core Insights - The company reported strong revenue performance in Q3 2025, with revenue, net profit attributable to shareholders, and net profit excluding non-recurring items reaching 3.82 billion, 0.57 billion, and 0.57 billion respectively, representing year-on-year growth of +7%, +22%, and +22% [2][6] - For the first three quarters of 2025, the company achieved revenue of 10.59 billion, a slight decrease of 1% year-on-year, while net profit attributable to shareholders and net profit excluding non-recurring items decreased by 25% and 27% respectively [2][6] - The company is expected to maintain its leading position in the smart drying industry, with a market share of approximately 40%, and anticipates a recovery in revenue growth and profitability in Q4 2025 [11] Revenue Performance - The company’s revenue in Q3 2025 showed a significant improvement compared to H1 2025, with online revenue growth outpacing offline revenue growth [11] - The average selling price in Q3 2025 was under pressure year-on-year but showed recovery compared to Q2 2025, with a higher proportion of high-end product sales in offline channels [11] - The company is actively adjusting its sales strategies across online and offline channels, leading to a notable recovery in performance [11] Profitability Analysis - The gross profit margin in Q3 2025 improved by 1.9 percentage points year-on-year and 5.9 percentage points quarter-on-quarter, reaching 51.2% [11] - The improvement in profitability is attributed to a better product mix and effective cost control measures, with a notable decrease in sales, management, and R&D expense ratios [11] - The company is expected to maintain similar expense ratios in Q4 2025 as seen in Q3 2025 [11] Future Growth Potential - The company is focused on expanding its product categories within the smart home sector, with plans to introduce new products such as smart curtains and smart lighting [11] - The long-term growth strategy includes building a comprehensive smart home ecosystem, which is expected to open up new growth avenues [11] - Profit forecasts for the company indicate net profits of 2.2 billion, 2.5 billion, and 2.9 billion for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 37, 33, and 29 [11]