Guoxin Securities·2025-10-29 14:02Investment Rating - The investment rating for the company is "Outperform the Market" [7][12][15] Core Views - The company reported a total revenue of 8.88 billion yuan in Q3 2025, a slight decrease of 0.2% year-on-year, while the net profit attributable to shareholders was 1.37 billion yuan, an increase of 1.6% year-on-year [2][10] - Despite a slowdown in revenue growth, the product structure continues to improve, with the main brand's sales increasing by 4.2% year-on-year, and the sales proportion of mid-to-high-end products rising to 43.6% [2][10] - The company is focusing on balancing market share and premiumization under new management, with expectations for continued profit margin improvement due to cost benefits and refined operations [4][12] Summary by Sections Financial Performance - In Q3 2025, the company achieved total revenue of 8.88 billion yuan, down 0.2% year-on-year, and a net profit of 1.37 billion yuan, up 1.6% year-on-year [2][10] - The gross margin for Q3 was 43.6%, an increase of 1.4 percentage points year-on-year, benefiting from lower raw material costs [3][11] Product and Market Strategy - The company is accelerating the development of emerging channels and online business, aligning with consumer trends by introducing fresh, unfiltered, and craft products [4][12] - The sales volume of the main brand increased by 4.2% year-on-year, while the sales of other brands decreased by 4.8%, indicating a shift towards premium products [2][10] Profit Forecast and Valuation - The revenue forecast for 2025-2027 has been slightly adjusted to 32.61 billion, 33.25 billion, and 33.92 billion yuan respectively, with expected net profits of 4.66 billion, 4.98 billion, and 5.26 billion yuan [4][12][14] - The current stock price corresponds to a price-to-earnings ratio of 19 for 2025, reflecting the company's strong market position and brand strength [4][15]