Shenwan Hongyuan Securities·2025-10-30 13:18Investment Rating - The investment rating for Hisense Home Appliances is maintained as "Buy" [7] Core Views - The report highlights that Hisense's global layout is entering a harvest period, with significant synergy effects from its multi-brand matrix [1] - The company's Q3 performance was below expectations, primarily due to weak demand for central air conditioning and declining profitability in home appliances [7] - Despite short-term pressures, the report anticipates that emerging markets will become a major growth driver for the company, with overseas revenue expected to increase [7] Financial Data and Earnings Forecast - Total revenue for 2025 is projected at 93.995 billion yuan, with a year-on-year growth rate of 1.3% [6] - Net profit attributable to the parent company is forecasted to be 3.467 billion yuan in 2025, reflecting a year-on-year increase of 3.6% [6] - The report indicates a decrease in earnings forecasts for 2025-2027, now estimated at 34.7 billion yuan, 39.4 billion yuan, and 43.5 billion yuan respectively [7] - The company's gross margin is expected to improve gradually from 21.3% in 2025 to 22.1% in 2027 [6] Market Data - As of October 30, 2025, the closing price of Hisense shares is 25.14 yuan, with a market capitalization of 23,082 million yuan [2] - The stock has a price-to-book ratio of 2.1 and a dividend yield of 4.89% [2]