BIEM(SZ:002832) GOLDEN SUN SECURITIES·2025-10-31 06:59Investment Rating - The report maintains a "Buy" rating for the company, with an expected PE of 13 times for 2025 [7]. Core Views - The company demonstrates a strong commitment to brand building, which reflects its long-term development confidence. Despite a 19% decline in net profit year-on-year for the first three quarters of 2025, the company achieved a 7% increase in revenue [1][4]. - The company is strategically investing in brand construction, enhancing its brand influence, and focusing on high-end and professional product lines to meet the needs of business elites [2][4]. Financial Performance Summary - For Q1 to Q3 2025, the company reported revenue of 3.2 billion yuan, a 7% increase year-on-year, while net profit was 620 million yuan, down 19% year-on-year. The gross margin decreased by 0.8 percentage points to 75.6% [1]. - In Q3 2025, the company achieved revenue of 1.1 billion yuan, a 3% increase year-on-year, with net profit of 210 million yuan, down 27% year-on-year. The gross margin improved by 1.3 percentage points to 75.1% [2]. - The company has a strong cash position, with cash and cash equivalents plus trading financial assets amounting to 1.92 billion yuan, supporting its business expansion [4]. Brand and Market Strategy Summary - The company is enhancing its online presence, with e-commerce sales growing over 70% year-on-year in the first half of 2025, and maintaining a high gross margin of 78% [3]. - The company is expanding its offline store network, with a total of 1,328 stores by the end of H1 2025, and plans to add approximately 100 new stores in 2025 [3]. - The company is actively incubating new brands and preparing new products, indicating confidence in future business growth [4].