BIEM(SZ:002832) Shenwan Hongyuan Securities·2025-10-31 12:47Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance relative to the market [6]. Core Insights - The company demonstrated resilience in a challenging market environment, with a revenue of 3.2 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 6.7%. However, the net profit attributable to the parent company decreased by 18.7% to 620 million yuan during the same period [6][5]. - The company is actively investing in cultivating a second growth curve while maintaining strong performance in its main brand, which continues to lead the industry [6]. Financial Data and Profit Forecast - Total revenue projections for 2025 are estimated at 4.406 billion yuan, with a year-on-year growth rate of 10.0%. The net profit attributable to the parent company is forecasted to be 701 million yuan, representing a decline of 10.2% compared to the previous year [5][6]. - The gross margin for the first three quarters of 2025 is reported at 75.6%, indicating a slight decrease of 0.8 percentage points year-on-year, while the net profit margin stands at 19.4%, down by 6.1 percentage points [6][13]. Sales and Marketing Performance - The sales expense ratio for the first three quarters of 2025 is 41.9%, reflecting an increase of 6.9 percentage points year-on-year, primarily due to the expansion of offline stores and strategic investments in new brands [6][9]. - E-commerce has emerged as a significant growth driver, with revenue from this channel increasing by 71.8% year-on-year to 210 million yuan in the first half of 2025, maintaining a high gross margin of 77.9% [6][5]. Brand and Market Position - The company operates a multi-brand strategy, including brands such as 比音勒芬, 比音勒芬高尔夫, and 威尼斯狂欢节, targeting elite consumers' diverse dressing needs and their pursuit of a refined lifestyle [6]. - The company has successfully expanded its offline store network, ending the first half of 2025 with 1,328 stores, an increase of 34 stores since the beginning of the year [6].