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海尔智家(600690):内外销齐增,期间费用率持续优化
CAITONG SECURITIES·2025-10-31 12:47

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company achieved operating revenue of 234.05 billion yuan in the first three quarters of 2025, a year-on-year increase of 9.98%, and a net profit attributable to shareholders of 17.84 billion yuan, up 13.56% year-on-year [6] - Domestic sales revenue in Q3 2025 increased by 10.8% year-on-year, with strong performance in refrigerators, washing machines, and water-connected products, while air conditioning and kitchen appliances showed better growth than the industry [7] - The company is actively promoting digital transformation, with a gross margin of 27.21% and a net margin of 7.62% in the first three quarters of 2025, reflecting continuous optimization of expense ratios [8] - Cash flow has been consistently increasing, with Q3 2025 cash flow reaching 580 million yuan, indicating strong cash generation capability [9] - The company is expected to enhance its global competitiveness through core module manufacturing capability improvements and overseas acquisitions, with projected net profits of 21.3 billion yuan, 23.9 billion yuan, and 26.4 billion yuan for 2025-2027 [11] Financial Performance Summary - For 2025, the company is projected to achieve operating revenue of 310.58 billion yuan, with a growth rate of 8.6% [10] - The net profit for 2025 is estimated at 21.35 billion yuan, reflecting a net profit growth rate of 13.9% [10] - The earnings per share (EPS) is expected to be 2.28 yuan in 2025, with a price-to-earnings (PE) ratio of 11.3x [10]