Shenwan Hongyuan Securities·2025-10-31 14:21Investment Rating - The investment rating for Haier Smart Home is "Buy" (maintained) [2] Core Insights - Haier Smart Home's Q3 performance exceeded expectations, with total revenue of 234.05 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 10%. The net profit attributable to shareholders reached 17.37 billion yuan, up 15% year-on-year [7] - The company continues to enhance operational efficiency, achieving a gross margin of 27.2% in the first three quarters, a slight increase of 0.1 percentage points year-on-year. Operating cash flow also improved, with a net cash flow of 17.49 billion yuan, up 21% [7] - The report maintains profit forecasts for 2025-2027, expecting net profits of 21.55 billion, 24.78 billion, and 28.50 billion yuan respectively, with a consistent growth rate of 15% [7] Financial Data and Profit Forecast - Total revenue projections for Haier Smart Home are as follows: - 2025E: 305.13 billion yuan - 2026E: 323.38 billion yuan - 2027E: 341.89 billion yuan - Net profit forecasts are: - 2025E: 21.55 billion yuan - 2026E: 24.78 billion yuan - 2027E: 28.50 billion yuan - The expected earnings per share (EPS) for 2025E is 2.30 yuan, with a projected PE ratio of 12 [6][9]