HAOYANG(SZ:300833) Xinda Securities·2025-11-02 04:01Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook on order recovery and improving profitability, suggesting a favorable investment sentiment [1][2]. Core Insights - The company reported a revenue of 800 million yuan for the first three quarters of 2025, a year-on-year decrease of 15.4%, with a net profit attributable to the parent company of 134 million yuan, down 48.0% year-on-year. However, Q3 showed signs of recovery with a revenue of 279 million yuan, a slight increase of 0.6% year-on-year, and a net profit of 57 million yuan, up 2.0% year-on-year [1][2]. - The company is experiencing a steady recovery in its self-owned brands and accelerating product iterations. It is expected that orders and shipments will gradually improve in Q3, with a stable growth outlook for OBM and a significant recovery for ODM [2]. - Profitability is improving significantly, with a gross margin of 54.8% in Q3, an increase of 3.3 percentage points year-on-year. The net profit margin reached 20.2%, up 0.3 percentage points year-on-year. The company’s pricing power and product positioning in the mid-to-high-end market contribute to this stability [3]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company achieved a total revenue of 800 million yuan, a decrease of 15.4% year-on-year, and a net profit of 134 million yuan, down 48.0% year-on-year. In Q3 alone, revenue was 279 million yuan, up 0.6% year-on-year, and net profit was 57 million yuan, up 2.0% year-on-year [1]. - The company’s gross margin improved to 54.8% in Q3, reflecting a year-on-year increase of 3.3 percentage points, while the net profit margin was 20.2%, up 0.3 percentage points year-on-year [3]. Operational Insights - The company is expected to see a gradual recovery in orders and shipments, particularly in Q3, as the impact of previous tariff policies diminishes. The new brand SGM is positioned to complement existing offerings, with positive market feedback anticipated for Q4 [2]. - The operational cash flow for Q3 was reported at 48 million yuan, indicating a year-on-year increase of 9 million yuan [3]. Profit Forecast - The company’s projected net profits for 2025, 2026, and 2027 are estimated at 211 million yuan, 369 million yuan, and 441 million yuan, respectively, with corresponding PE ratios of 26.1X, 14.9X, and 12.4X [3].