Shenwan Hongyuan Securities·2025-11-02 06:09Investment Rating - The report maintains a "Positive" rating for the real estate sector, indicating an expectation of better performance compared to the overall market [5]. Core Insights - In October 2025, the sales of real estate companies saw a significant decline, with a year-on-year decrease of 42% and a cumulative decrease of 20% for the year [5]. - The report highlights that the sales amount for 50 real estate companies in October 2025 was 196.7 billion yuan, a year-on-year decrease of 41.5% [5]. - The report emphasizes the need for further supportive policies to stabilize the market, as the current situation remains weak despite previous policy interventions [5]. Summary by Sections Sales Performance - In October 2025, the top three companies by sales were Poly Developments (21 billion yuan, YOY -50%), China Overseas (18.6 billion yuan, YOY -55%), and China Merchants Shekou (15.4 billion yuan, YOY -31%) [5]. - The cumulative sales from January to October 2025 for Poly Developments reached 222.7 billion yuan (YOY +22%), China Overseas at 189.1 billion yuan (YOY +21%), and China Resources at 169.6 billion yuan (YOY +17%) [5]. Policy Implications - The report notes that the government has been urged to implement stronger measures to stabilize the real estate market, with recent policies including the relaxation of purchase restrictions in major cities [5]. - The report suggests that the "good housing" policy could lead to a breakthrough in the market, promoting a recovery in core cities and shifting the operational model of real estate companies from finance to manufacturing [5]. Investment Recommendations - Recommended companies include: 1. Good housing companies: Jianfa International, Binjiang Group, China Resources Land, Greentown China, China Jinmao, Jianfa Holdings [5]. 2. Commercial real estate companies: New City Holdings, Yuexiu Property, China Merchants Shekou, Longfor Group, China Overseas Development, Poly Development, Huafa [5]. 3. Second-hand housing intermediaries: Beike-W, I Love My Home [5]. 4. Property management: Greentown Services, China Resources Vientiane, China Merchants Jiyu, Poly Property, China Overseas Property [5].